Define Shared Goals and Objectives

Aligning both teams around common goals ensures everyone is working toward the same outcomes. By collaboratively setting measurable objectives—such as increasing user engagement, improving product adoption, or boosting campaign ROI—both technical and marketing teams can prioritize their efforts effectively.

Aligning both teams around common goals ensures everyone is working toward the same outcomes. By collaboratively setting measurable objectives—such as increasing user engagement, improving product adoption, or boosting campaign ROI—both technical and marketing teams can prioritize their efforts effectively.

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