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Featured: Women in Tech Global Conference 2026 Virtual-first
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Women in Tech Conference

12-15 May 2026
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WOMEN IN TECH GLOBAL CONFERENCE 2024

Adela Mehic

Director of Business Development WEU at Mavoco AG

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"What does it mean to be a Woman in Sales?"

25 - 7:50 AM EDT/New York (See in local time)
Add to Calendar 05/25/2025 7:50 AM 05/25/2025 08:10 AM America/New_York #WTGC2025

"What does it mean to be a Woman in Sales?"
#WTGC2025

"What does it mean to be a Woman in Sales?"
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Session: What does it mean to be a Woman in Sales?

According to a LinkedIn report 2021, women represent 39% of the workforce in sales – and only 21% of Vice Presidents in Sales are female.
The State of Women in Sales report shows that the sales industry has the second largest gender equity gap in America.

Why aren’t more women in sales?

Aside from being a demanding career, sales professionals are up against a lot of biases accusations such as being “manipulative,” “pushy,” and “dishonest.” Women are often preconceived as being too emotional for a sales career.

I am about to share my own journey towards a fulfilling career in Sales for a software company where I enjoy flexibility in time and location that allows me be present at home with the little daughter as well as embracing opportunities that come with travelling.



Key Takeaways

  • Break myths that exist around Sales!
  • Empathy is at the heart of Sales, we have plenty of it! Let's use it for good and bringing right solutions to the problems!
  • Inspire more women to consider Sales as a career considering it's benefits: financially, for skills development and personal growth!


Bio

Adela Mehic-Dzanic is Forbes featured female tech leader, frequent international speaker, mentor and a Youtuber. Born in Velika Kladusa, she holds a master’s degree from the Faculty of Electrical Engineering and an MBA degree from Vienna University of Economics.
10 years ago, she moved to Vienna with her husband and started building her career from the scratch. Without knowing the language, without a job and network.

In her role as a Business Development Director at an IoT software company MAVOCO AG, she works closely with Tier-1 Telecom operators in the Western Europe and in her free time she is a Strategic Advisor for 387 Labs that is on a mission to empower economies using AI.


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