Alexandra
Heimiller
Senior Product Manager at Fullscript
"Be “the business”"
"Be “the business”"
10 - 9:10 AM EDT/New York (See in local time)
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05//2025 9:10 AM
05//2025 09:30 AM
America/New_York
#WTGC2025
"Be “the business”"
#WTGC2025
"Be “the business”"
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https://www.womentech.net/ringcentral
"Be “the business”"
"Be “the business”"
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Session: Be “the business”
You will continually improve the user experience and create better products if your team becomes “the business”.The problem when putting together a team to tackle product-driven projects: People often default to what “the business” wants – an elusive term that no one challenges, for assumptions of who or what’s informed it. But chances are, well-reasoned business directives come from teams like yours, who define the problems and solutions, in which case, you likely won’t hear 'we’re doing X because the business wants it.’ If you are hearing this and not the rationale, your team could likely stand to recognize that they are “the business”, and it’s your place to at the very least understand – if not not inform – the underlying constraints or strategies guiding the direction.
This talk will provide steps to: prioritize problems, build solutions alongside evolving problems, and in doing so, deliver on company KPIs. And if you demonstrate the process well, your team will be proof that prioritizing UX advances the business, and "the business" will support you.
Key Takeaways
- * Product teams can fall into the trap of defaulting to what “the business” wants – an elusive term goes unchallenged because of assumptions about who or what’s informed it. But chances are, teams that operate by 'we’re doing X because the business wants
- * This talk will provide a step by step guide to: prioritize problems, build solutions alongside evolving problems, and in doing so, deliver on company KPIs.
- * If you demonstrate the process well, your team will be proof that prioritizing UX advances the business, and "the business" will support you.
Bio
I am a Senior Product Manager and former strategic communicator motivated by big problems that need solving. Though I swapped the term “audience” for “user,” my focus on who I’m solving for, why, and for what outcome has been my starting point from the beginning.