Session: Forget everything you thought you knew about “crypto”
Crypto has taken center stage in the media for many reasons in the recent months. But what most people overlook is that the underlying cryptocurrency technology—blockchain—is ushering in a new era of the web (“Web3”), that is changing how and where companies do business. This session will give a high-level overview of Web3, and how businesses are starting to embrace and explore it as part of their digital transformation.
- -What is blockchain and how it is being used.
- -What is Web3
- -What people commonly misunderstand about “crypto” (It’s not about cryptocurrency prices); the promise lies in the underlying technology, blockchain.
- -What use cases are emerging for Web3
- -What should every person in technology or general business leadership know about Web3 and how it is starting to change (and will shape) how businesses interact with their customers in the future.
Alison McCauley, Chief Advocacy Officer, Unfinished
Alison works to raise awareness and understanding of the “new possible” unlocked by blockchain technology, and how that translates to a next era of the Web: Web3. Her focus on Web3 and blockchain technology builds on two decades of helping founders who work at the edge of possible to translate their work to the world and take their products to market. In 2018, Alison authored the best-selling book Unblocked, which projected how blockchains could shape organizations and culture. Alison is a keynote speaker at conferences around the world sharing her work which has been at the nexus of the enterprise, disruptive innovation, and organizational and cultural change; her articles have appeared in Harvard Business Review, Forbes, and Venture Beat; and over 70,000 students have taken the course she created for LinkedIn, “How Blockchains Will Change Business.”
Alison is the Chief Advocacy Officer at Unfinished, and the founder of Unblocked Future, a strategy firm that helps emerging tech pioneers with thought leadership and go-to-market. Alison holds degrees in psychology, sociology and organizational behavior from Stanford University.