Amanda
Farley
CMO at Aimclear
"Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy"
"Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy"
Wed May 21 - 4:50 PM EDT/New York (See in local time)
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05/21/2025 4:50 PM
05/21/2025 05:10 PM
America/New_York
#WTGC2025
"Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy"
#WTGC2025
"Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy"
"Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy"
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Session: Integrated Marketing in the AI Era: The Playbook for Paid + Organic Synergy
AI has transformed the marketing landscape, creating both challenges and opportunities for leaders to align paid and organic strategies. This session equips executives and marketing leaders with the tools to foster synergy between these traditionally siloed channels. From leveraging AI-driven insights to creating integrated workflows that amplify impact, you’ll discover a modern playbook for maximizing ROI. See how leading brands have broken down silos and achieved measurable success, and leave with actionable strategies for building cross-functional alignment in your organization.Key Takeaways
- A clear framework for integrating paid and organic strategies in an AI-driven world.
- Insights into AI’s role in amplifying both paid and organic efforts.
- Case studies showcasing measurable success from aligned marketing strategies.
- Strategies for maximizing ROI through cross-functional teamwork.
Bio
Amanda Farley is a marketing tour-de-force who is helping to define what “integrated marketing” means to investor-backed brands in the AI era. An experienced, multi-award winning marketer, Amanda guides teams to deliver exceptional results across paid and organic search, social, ecommerce, programmatic, PR, and other modes for truly integrated domination.