Amanda
Farley
CMO at Aimclear
"The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era"
"The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era"
Wed May 13 - 9:50 AM EDT/New York (See in local time)
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05/13/2026 9:50 AM
05/13/2026 10:10 AM
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"The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era"
#WTGC2026
"The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era"
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"The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era"
"The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era"
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Session: The AI-Powered Marketing Machine: Integrated Search for the Infrastructure Era
We don’t market on the system anymore. We market through it. Growth now lives in the stack where compute, data, and decisioning merge inside platforms and AI frameworks. Brands scaling fastest aren’t just optimizing campaigns; they’re engineering engines that speak infrastructure fluently.Budgets are lean. Pressure’s high. Search has fused. Paid and organic are now a shared system, working in tandem, exchanging structured data, modeling intent, and feeding algorithmic prioritization. If the machine can’t read it, it won’t rank. If signals don’t align, performance stalls.
This session maps how growth brands are building infrastructure-native systems to scale relevance, precision, and return. You’ll see how top players are:
Aligning Search as a Single System – Integrating SEO and paid with shared structure, data loops, and predictive signals from AI.
Accelerating Funnel Performance – Letting organic fuel paid and vice versa. Visibility and efficiency feed each other, if the setup’s right.
Embedding AI in the Core Stack – Using automation to scale content, control creative throughput, and shape model behavior.
Measuring What Machines Prioritize – Building KPIs that track machine visibility, conversion flow, and stack-level relevance.
Operating in Real Time – Adjusting to algo shifts, competitive volatility, and board-level pressure without lag.
This is systems work. Full-funnel, AI-informed, data-connected systems work. If your brand is scaling or trying to, and understands that channel tactics no longer cut it, this is the next layer. You’ll leave with models, frameworks, and deployment moves to restructure search as a single, AI-native growth engine.
Key Takeaways
- Learn how the fastest-growing brands are tearing down silos between SEO, paid, content, and data, and building fully integrated systems that scale.
- Understand how AI, infrastructure, and decision engines are reshaping search and how to design campaigns that move through those systems, not just on top of them.
- Walk away with practical frameworks to turn search into a unified, machine-readable growth engine that accelerates ROI and meets investor-level growth demands.
Bio
Amanda Farley is a marketing tour-de-force redefining what “integrated marketing” means for investor-backed brands in the age of AI and infrastructure-driven growth. An award-winning strategist and operator, she helps organizations scale by building full-funnel marketing systems that unify paid and organic search, social, e-commerce, programmatic, PR, data, and content into a single, performance-driven engine.As CMO of Midwest-based Aimclear® — the most-decorated U.S. agency in the history of the US Search Awards — Amanda leads a team that partners with some of the world’s most ambitious brands to architect campaigns that move markets and shape categories. Her approach goes beyond traditional marketing: she builds systems aligned with how AI, infrastructure, and decision engines actually work — transforming search and media strategies into engines that scale revenue, shape demand, and create durable competitive advantages.
Amanda’s integrated strategies have powered growth for high-velocity startups, multi-location B2C leaders, iconic B2B enterprises, e-commerce disruptors, and mission-driven organizations. Under her leadership, Aimclear clients earned 17 major industry honors in 2024 — including Integrated Campaign of the Year (Global), Best PPC Campaign (B2B & B2C), Paid Social Media Campaign of the Year, Integrated Agency of the Year (Global), Best Use of Data (PPC), Best Use of Social Media, and Best Use of Search in Health and B2B.
A fixture on the global marketing conference circuit, Amanda is a sought-after speaker known for translating complex industry shifts — from AI infrastructure to agent-driven media ecosystems — into actionable strategies for brands. Her appearances include SMX Advanced, PubCon Pro, Engage, Zenith, MN Search, SMX Report, and other premier stages. She is deeply committed to cultivating the next generation of marketing leaders and believes the future of the industry will be built on collaboration, experimentation, and bold thinking.
When she’s not building marketing machines, Amanda is usually found hanging out with her kids, painting, sailing Lake St. Clair, indulging her unapologetic Disney obsession, or catching live music. She’s also passionate about supporting Detroit’s K-12 public schools through nonprofits, teacher initiatives, and community partnerships.
