23-25 April 2024
Virtual & In-Person*
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Ana
Marin
Head of Marketing at levva
"Join the orchestra: how to orchestrate complex B2B sales with ABM 🎼"
"Join the orchestra: how to orchestrate complex B2B sales with ABM 🎼"
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Session: Join the orchestra: how to orchestrate complex B2B sales with ABM 🎼
Discover how to orchestrate a seamless and highly personalized customer journey with ABM, which acts as the maestro of your sales process. Explore the key elements of ABM, including aligning your marketing and sales teams, creating custom content for key accounts, and measuring touchpoints to continuously improve the customer experience. Get ready to transform the way you sell to large companies and bring ABM to life in your organization. Join the orchestra, let’s play it together 🪄🎼Key Takeaways
- The potential impact of ABM in transforming the way you sell to large companies and achieving a symphony of sales success
- The critical importance of measuring touchpoints to ensure the success of ABM efforts and continually improve the customer experience
- The role of ABM in aligning marketing and sales teams to work towards a common goal
Bio
Ana is a Head of Marketing at levva, a Brazilian digital solutions company. With a background in global companies such as Caterpillar, Bosch, and 3M, Ana brings a wealth of experience to her role. She has rebranded the company, supported a M&A, grown the team size, and initiated the implementation of an Account-Based Marketing strategy. Ana holds a scholarship from the Fulbright CCIP and has a passion for giving back to the community through social events and volunteering. She is also a TEDx volunteer and was honored to attend the SaaStr event in 2022 to represent her company and women in leadership. Ana is a proud nerd and book lover who believes in the power of education.