Session: Quantifying Audience Attention in the Modern Media Landscape
Audiences today influence the media landscape like never before. With the streaming media, video games, livestreams and social networks among those competing for attention and engagement, it is crucial that platforms, producers, and marketers produce and promote the right content. But how do they know what to produce, and how can they predict success? Content intelligence data helps inform those and other critical decisions being made daily in the media industry.
- Understand the current media landscape and where data and analytics comes into play
- Learn about emerging methods to predict performance and quantify the value of content
- Explore the applications of content intelligence data and how the industry is leveraging these insights to inform production and marketing decisions
Anjali Midha is an entrepreneur with a passion for driving innovation in media and marketing analytics. She is the Founder & CEO of Diesel Labs, a content analytics company that addresses the toughest questions that media companies face today, including: what to produce, and where to distribute and market it. Before starting Diesel Labs, Anjali was the Global Director of Media Research at Twitter, where she developed the ‘playbook’ for television to illuminate the synergies and opportunities across traditional and new media. She joined Twitter via their acquisition of Bluefin Labs (the pioneer of Social TV Analytics), prior to which she was the VP of Strategy & Analytics at Digitas. Anjali holds a BA in Economics from Tufts University and an MBA from MIT Sloan.