Anna
Murray
Co-Founder & CCO, SIX3RO | Founder & Principal, at emedia
"In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate"
"In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate"
Fri May 15 - 4:20 PM EDT/New York (See in local time)
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05/15/2026 4:20 PM
05/15/2026 04:40 PM
America/New_York
#WTGC2026
"In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate"
#WTGC2026
"In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate"
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https://www.womentech.net/ringcentral
"In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate"
"In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate"
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Session: In the Trenches: Debunking Fundraising Myths in Today’s Startup Climate
Raising capital for a startup is never easy—especially when you’re building in the “next AI/quantum” space but aren’t riding the latest hype cycle. Too often, founders are bombarded with old wives’ tales and so-called expert advice that doesn’t hold up in the real world.In this candid session, Anna will share what it’s really like to fundraise outside the AI bubble: what worked, what didn’t, and how SIX3RO successfully closed a raise by ignoring the myths. She’ll break down when (and when not) to approach institutions, family offices, high-net-worth individuals, friends and family, and angel investors—helping other founders cut through the noise and focus on strategies that actually deliver.
Key Takeaways
- How to fundraise in today's startup environment
- Startup fundraising vocabulary and thresholds
- Tips & tricks for navigating different audiences
Bio
Anna Murray is the Co-Founder and Chief Commercial Officer of a leading post-quantum tech-start up, SIX3RO.SIX3RO is addressing one of the most urgent challenges of our time: securing data exchange in a world where traditional encryption is rapidly becoming obsolete.The Problem
•With the rise of quantum computing, existing encryption methods are no longer enough.
•Every industry—finance, healthcare, energy, government, legal, and beyond—faces growing cyber risks.
•The need for quantum-resistant secure communication is universal.
The Solution
•SIX3RO delivers the first truly safe platform for post-quantum secure information sharing.
•Its next-generation system ensures confidential data can be exchanged without fear of interception or compromise.
•By providing end-to-end protection, SIX3RO enables organizations of all sizes to operate with confidence in an increasingly hostile digital landscape.
•For example,
o Finance & Banking: Protect transactions and sensitive client data.
o Healthcare: Safeguard patient records and research.
o Legal & Corporate: Preserve confidentiality in deals and intellectual property.
o Government & Defense: Prevent espionage and protect critical infrastructure.
o SMEs: Access enterprise-grade security without prohibitive costs.SIX3RO isn’t just a protective measure—it’s a competitive edge for organizations that want to lead in the secure digital future, rather than scramble to catch up.
Anna Murray is:
•The founder of emedia, one of the country’s first web development firms, leading complex and high-impact digital transformation projects
•An Executive-Level Software Project Expert including software development, infrastructure analysis, UI/UX, mobile app creation, branding, and full-cycle project management, delivering boutique-level attention with enterprise-grade results
•Award-Winning Author, and Speaker
•Highly Recognized Industry Influencer with accolades such as Stevie Awards for Women in Business, a Mobile Marketing Association award, and Folio’s Top Women in Media Award; active member of the Women’s Leadership Council for She Leads Tech.
•Currently leading fundraising for a new Post-Quantum Cryptography tech start-up of which she is also a co- founder and has achieved a successful first round of funding
