Session: Startup Success Is Not a Talent Problem. It’s a Behavior Problem.
Startups often assume performance is a talent issue. Hire the smartest people and success will follow. Yet many startups filled with exceptional individuals still struggle with slow decisions, internal friction, and stalled growth.
The difference is rarely capability. It is behavior. How teams make decisions, handle disagreement, share information, and hold accountability determines whether talent converts into performance. Applied behavioral science shows that these patterns emerge early and become embedded as companies scale.
This session explores how startup leaders can move beyond hiring great people and begin designing the behavioral dynamics that allow teams to perform.
Bio
Aparna Dubey is a finance professional who continues to be intrigued by the space where business strategy meets human behavior. She serves on the global Board of Trustees of the Organization Development Network.
A former founder, consultant, and CEO, Aparna has spent over two decades helping leaders align strategy, culture, and teams so organizations function the way they are intended to.
A curious traveler who has explored all seven continents, she has spent time with women across cultures and geographies, observing both the constraints they face and the ingenuity with which they navigate them. These experiences have shaped her conviction that technology will become one of the most powerful forces for women's empowerment - in her lifetime.