Ausra
Gustainiene
Digital Transformation Program Director at Girteka Group
"How is a digital transformation different from a digital change"
"How is a digital transformation different from a digital change"
Fri May 23 - 4:50 AM EDT/New York (See in local time)
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05/23/2025 4:50 AM
05/23/2025 05:10 AM
America/New_York
#WTGC2025
"How is a digital transformation different from a digital change"
#WTGC2025
"How is a digital transformation different from a digital change"
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"How is a digital transformation different from a digital change"
"How is a digital transformation different from a digital change"
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Session: How is a digital transformation different from a digital change
In this talk, I will explore the crucial distinction between digital change and digital transformation. While many organizations are caught up in the allure of digitizing existing processes – making them faster, cheaper, and more efficient – they often miss the essence of true transformation. This presentation will dive deep into the fundamental differences between simply updating what we already do with digital tools (digital change) and genuinely revolutionizing the way we conduct business (digital transformation). By drawing on real-life examples and real-world case studies, I will uncover why true transformation is essential for staying ahead in a rapidly evolving digital landscape and how it can protect against market disruptions. This session is not just about leveraging new technologies, but about reimagining and reinventing business models for a digital-first future.Key Takeaways
- Understanding the Difference: Gain a clear understanding of the fundamental differences between digital change and digital transformation, and why recognizing this distinction is critical for organizational success.
- Strategies for True Transformation: Learn effective strategies for moving beyond mere digitization to achieve genuine digital transformation, including the importance of innovation and rethinking business models.
- Navigating Market Disruption: Discover how true digital transformation, as opposed to superficial digital change, can equip organizations to not only survive but thrive amidst market disruptions and competitive pressures.
Bio
Ausra is an accomplished IT executive with over 20 years of experience in the technology industry. She specializes in leading complex, digital transformation programs and boasts a diverse background that includes BIG4 consulting, IT management, and the implementation of global ERP systems.With a career marked by progressive and international experience, Ausra has made significant contributions to changes within Fortune 500 companies. She is not only a leader in her field but also an author, conference lecturer, and an advocate for women in technology.
Recognized as an industry expert, Ausra has presented at notable conferences such as SAP Sapphire, SAP TechEd, and SAP Insider. Her educational background includes a degree in computer science and an Executive MBA. Currently, she is furthering her education by studying for a Master of Science in Major Program Management at Oxford University.
