Birgit
Hass
Founder at Finfluencer Circle
"Visibility Is Power: Thought Leadership in Tech"
"Visibility Is Power: Thought Leadership in Tech"
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Session: Visibility Is Power: Thought Leadership in Tech
Why visibility has become a strategic leadership skill in the tech industry — and how professionals, experts, and companies can build trust, relevance, and influence through authentic thought leadership in a noisy digital world.Teach / Key Takeaways
• Visibility creates trust: In tech, expertise alone is not enough — visibility turns knowledge into credibility.
• Thought leadership ≠ self-promotion: Real influence comes from sharing insights, context, and experience, not marketing messages.
• Tech needs translation: Complex technologies only create impact when they are explained in a human, understandable way.
• Consistency beats virality: Sustainable visibility is built through continuous contribution, not one-off viral moments.
• Personal voices scale corporate impact: Corporate thought leadership works best when individuals speak with authenticity.
• Platforms matter, perspective matters more: LinkedIn and digital channels are tools — perspective is the differentiator.
• Courage over perfection: Visibility requires clarity, opinion, and sometimes discomfort.
Audience Value
Visibility Is Power: Thought Leadership in Tech
In a technology-driven world, expertise alone is no longer enough. Visibility has become a key leadership skill — shaping trust, credibility, and influence. This talk explores why thought leadership matters in tech and how professionals and organizations can turn knowledge into impact.
Drawing on real-world examples, the session shows how authentic voices, clear perspectives, and consistent communication help translate complex technologies into meaningful narratives. Participants will learn how to build visibility without self-promotion, use digital platforms strategically, and position themselves as trusted voices in an increasingly noisy tech landscape.
Visibility Is Power: Thought Leadership in Tech
In the tech industry, innovation only creates impact when it is understood and trusted. As markets become more complex and digital channels more crowded, visibility has emerged as a critical leadership capability. This session examines how thought leadership helps translate technological expertise into relevance, credibility, and influence.
The talk offers practical insights into building authentic visibility, explains why personal voices strengthen corporate narratives, and shows how consistent, value-driven communication enables trust at scale. Attendees will gain a deeper understanding of how to position themselves and their organizations as credible thought leaders in technology — without resorting to self-promotion.
Key Takeaways
- Participants will learn how to: • Position themselves as credible voices in tech • Build visibility without losing authenticity • Use thought leadership as a strategic career and business lever • Turn expertise into influence and impact
Bio
Birgit Hass is a Senior Marketing Manager at Sopra Financial Technology with extensive experience in B2B marketing, financial services, and technology-driven transformation. She specializes in strategic communication, corporate influencing, content marketing, and thought leadership within the DACH region.She is the founder of the Finfluencer Circle, a platform connecting finance experts and influencers to foster knowledge exchange and visibility. In addition, Birgit advises selected companies on positioning, storytelling, and community building.
Her work focuses on topics such as digital finance, AI, blockchain, payments, innovation, and trust in technology. Birgit regularly conducts interviews, produces editorial content, and moderates discussions across LinkedIn, blogs, podcasts, and video formats.
