Bree
Fouss
Experience Transformation Director at Accenture
"Built for Brains: How Behavioral Science Makes Tech Better "
"Built for Brains: How Behavioral Science Makes Tech Better "
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Session: Built for Brains: How Behavioral Science Makes Tech Better
Most tech is built with logic in mind, but most people don’t operate on logic alone. We procrastinate. We skim. We get overwhelmed by too many choices. If we want to design better technology, we need to start by understanding how people actually behave - not how we wish they did.In this engaging and interactive session, Bree Fouss, Experience Transformation Director at Accenture, dives into how behavioral science can help us build more effective, ethical, and inclusive technology. With stories from organizations big and small, Bree unpacks the patterns of human behavior that shape how we interact with digital tools and how small design changes rooted in behavioral principles can unlock big results.
We’ll explore:
• Common behavioral traps in tech (decision fatigue, default bias, lack of trust)
• Tactics for using friction, nudges, and smart choice design to support better outcomes
• How behavioral science can improve everything from AI tools to public service delivery
You’ll also roll up your sleeves for a quick ideation challenge: The Barrier Buster Brainstorm, where you’ll apply behavioral science to a real-life tech frustration and reimagine it through a more brain-friendly lens.
Whether you’re building apps, writing policy, launching a startup, or leading teams, this session will leave you with practical tools and a fresh perspective: if we want people to succeed with technology, we need to design for the wonderfully messy ways humans think, decide, and act.
Key Takeaways
- Understand the behavioral patterns that shape how people actually interact with technology.
- Learn simple, high-leverage design moves that can immediately improve any digital experience.
- Leave with practical, usable insights and a spark to rethink the behavioral side of every tech decision.
Bio
Bree Fouss is an experience strategist, behavioral science nerd, and proud public sector champion. She leads customer and resident experience work at Accenture, helping organizations across transportation, health, education, human services, and beyond build smarter, more human-centered technology. With roots in behavioral health, Bree bridges the gap between systems thinking and human emotion, making complex experiences feel intuitive, equitable, and impactful.Her work has been recognized by Core77, the Service Design Network, and Fast Company, but her proudest achievement is getting strategy, policy, and tech teams to genuinely fall in love with design. She’s a sucker for a great service blueprint, a fresh marker set, and creating moments that shift mindsets.
