Caroline
Brethenoux
Chief Strategy Officer at Cien+ and Culturintel
"How to use A.I. and big data to serve Humanity"
"How to use A.I. and big data to serve Humanity"
07 - 5:40 PM EDT/New York (See in local time)
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05//2025 5:40 PM
05//2025 06:00 PM
America/New_York
#WTGC2025
"How to use A.I. and big data to serve Humanity"
#WTGC2025
"How to use A.I. and big data to serve Humanity"
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"How to use A.I. and big data to serve Humanity"
"How to use A.I. and big data to serve Humanity"
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Session: How to use A.I. and big data to serve Humanity
Our lives have become increasingly datafied.Every day, we are giving away a multitude of data about who we are, how we behave, and what we think and believe in through connected devices and our online conversations.
We are not lacking data anymore to understand people.
Social listening tools and big data tools, have enabled us to access real-time dashboards to keep a pulse on what people are doing, saying, feeling.
However, can our individual and communal human experience be reduced to a collection of data points?
We need more than machine learning, A.I., and big data tools to reveal our human stories.
We need to remember and actually use our Human Intelligence.
Key Takeaways
- How society has become datafied. However, can we be reduced to a collection of data points?
- A.I and big data are tools. That's why, they are as good as the people who use them.
- How to leverage online conversations through our Human Intelligence, empowered by A.I. and big data tools to reveal our human stories and shape the world
Bio
Caroline is a multi-lingual and seasoned global strategist and data storyteller with over 15 years of experience working for leading organizations like Publicis and Mullen Lowe Group from Hong Kong to Europe and the U.S.Her broad experience makes Caroline uniquely equipped to help decipher people's behaviors and decisions across cultures. She has advised Fortune 500 companies to successfully discover and turn actionable insights into data-driven strategies. In her career, she has worked with leading organizations and brands to mine and discover human intelligence and is currently a key partner to CulturIntel, bringing the Voice of the People through big data to inform human insights and Cultural Intelligence®.
Clients she has impacted include Merck, Stand Up 2 Cancer, Novartis, Aetna/CVS Health, Kellogg’s, Nestle, Amex, AARP, Capital One, Prudential, P&G Latam, Pepsico, and other clients in Asia and Europe like Citibank, Fidelity Investments, Western Union, The Venetian Macao Resort Hotel, The MGM Grand Macau, and the global Unilever dental health business. She is a graduate of the Université Paris-Sorbonne and HEC Paris, the #1 Business School in Europe. She also completed a business analytics program at Wharton School of the University of Pennsylvania.
