"The Espresso Shot That Launched a Community of Thousands"
"The Espresso Shot That Launched a Community of Thousands"
Tue May 20 - 8:30 AM EDT/New York (See in local time)
Add to Calendar
05/20/2025 8:30 AM
05/20/2025 08:50 AM
America/New_York
#WTGC2025
"The Espresso Shot That Launched a Community of Thousands"
#WTGC2025
"The Espresso Shot That Launched a Community of Thousands"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"The Espresso Shot That Launched a Community of Thousands"
"The Espresso Shot That Launched a Community of Thousands"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: The Espresso Shot That Launched a Community of Thousands
We all start with good intentions - to support more women in tech, build an inclusive community, and make a positive difference. But how do you translate those intentions into actual impact?This session shares our journey taking the seed of an idea and nurturing it into a vibrant, 1,000-member strong women in tech community over three years. It began with a casual coffee chat among a few of us with passion and drive, but no concrete plan. Through trial and error, we discovered a process for turning good intentions into powerful mechanisms for change. You'll hear how we aligned on a focused mission and brand, designed a structure to coordinate contributions, attracted partners and sponsors, hosted valuable initiatives, removed barriers to participation, measured what matters, and constantly iterated. Most importantly, we'll reveal the mindset shifts, skills, and key decisions that allowed us to transform our passion project into a sustainable force for women in tech. Whether just starting out or hitting roadblocks with an existing effort, you'll leave with a renewed sense of possibility and tactical roadmap to make your intentions powerfully real. Because good intentions alone are not enough - this is a call to relentlessly execute, adapt, and create mechanisms that allow women to thrive in technology.
Key Takeaways
- Illustrate how to turn ideas into scalable mechanisms
- Measure impact on DEI initiatives
- Grow leadership skills when driving DEI programs
Bio
Chara is an experienced tech leader with over 15 years of experience in telco, adtech and media and entertainment industries. She has been for over 5 years at AWS working in Solution Architecture with Retail, Advertising and Publishing customers and is currently leading a cross-functional EMEA team of Architects, ML Engineers, and Scientists in the AWS Generative AI Innovation Centre and is now focused on supporting AWS customers to accomplish their business goals by leveraging generative AI. Chara is the co-founder of AWS Cloud Women, a community that aims to bridge the skill gap in cloud computing skills and create a safe space for women to network and share knowledge.Laura is part of the AWS Solutions Architect team since June 2017. She has worked with Enterprise, SMBs and Startups customers in the UK and Colombia. Currently Laura leads the AWS Fintech & HCLS Startups SA team in London. Laura is known for her passion about Women in tech and I&D topics. She has been a multiple times speaker on Re:Invent, Cloud Experiences and AWS Summits. Laura is also the co-founder of AWS Cloud Women, a community that looks to close the gender gap in cloud.Before Amazon, Laura worked in companies like Cisco and IBM, being always a strong point of reference for her technical knowledge and commitment with the customers and peers.
