Christina
Garcia
SVP, Head of Engineering & Technology at Echo Global Logistics
"The AI Investment Gap: Why Your Pilots Succeed and Your Deployments Fail"
"The AI Investment Gap: Why Your Pilots Succeed and Your Deployments Fail"
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Session: The AI Investment Gap: Why Your Pilots Succeed and Your Deployments Fail
AI adoption doesn't fail because of technology. It fails because we invest in tools and pilots but not in the organizational transformation required to bring AI to life at scale. Drawing from a live transformation at a 3PL company, this talk reveals the investment gap: we buy the partnership but don't invest in redesigning the relationship. Learn why trust and process redesign are inseparable—you can't build one without the other. Discover how to weave human judgment and machine capability together at the DNA level, creating processes more robust than either could achieve alone. You'll understand why your engineers AND business partners need to reimagine work simultaneously, how to design organizational processes that honor what each partner does best, and why closing the investment gap is the only path from pilot to production scale.Key Takeaways
- The "Investment Gap Audit": How to identify where you're spending on technology but not transformation
- The "Weave Design Canvas": Framework for redesigning processes around human-machine partnership
- The "Trust Metrics": What to measure that actually predicts scale (% of time on uniquely human work, partnership outcome quality, resistance-to-advocacy conversion)
- The "Progressive Investment Model": How to build business case for transformation investments using pilot outcomes
Bio
Christina Garcia, SVP of Engineering & Technology at Echo Global Logistics, is an accomplished Senior Technology Strategist and Product Specialist, celebrated for leading transformative initiatives at Fortune 500 companies. A patent holder and a passionate advocate for human-centered innovation, Christina is known for solving complex challenges through a balanced approach of people, process, and technology.