Session: Accelerating AI Transformation
AI is emerging as one of the most powerful levers for creating competitive advantage. The real challenge is no longer the tech itself, but how to move from isolated pilots to adoption at scale across the business.
This talk gives leaders a practical playbook for making that jump. We will cover how to spot use cases that actually matter, how to build adoption across functions, and how to navigate data, governance, and change management without slowing down momentum.
We will also touch on how AI is reshaping moats. Instead of protecting the technology itself, the real advantage comes from the experience a company builds around it. The companies that win are the ones who make AI feel useful, trusted, and natural to use.
Bio
Denisse is a commercial innovation leader in biopharma focused on applying emerging technologies to drive efficiency, better decision-making, and stronger patient impact. She has led enterprise projects in AI-enabled analytics, digital transformation, and knowledge augmentation while supporting change management and adoption across commercial teams. Her work bridges strategy and execution, helping organizations move beyond experimentation and into measurable business value.