Session: SPARK Signals: AI, Intrinsic Design, and Listening to the Frontline
For the world’s most vulnerable children, the risk is clear: if we design from distance, we will scale solutions that miss them entirely. At UNICEF’s SPARK Innovation Accelerator, we focus on signals, the earliest, quiet indicators from the frontline: how a health worker adapts to reach a remote mother, how a teacher shifts to keep girls engaged, how young people rewire systems that fail them. These signals reveal where the future is already emerging. This is intrinsic emerging design, solutions that grow from within lived experience, not imposed from the outside. AI, in this context, becomes a powerful sensing layer, capable of detecting patterns across thousands of these realities and helping us respond earlier, faster, and with greater precision. But the defining trend ahead is not just smarter AI, it is who and what we choose to listen to. Because the systems that will truly serve children are those that treat frontline insight as the first mile of intelligence, building adaptive, learning systems that evolve in real time. The future of innovation for children will belong to those who can sense change early, stay radically close to human experience, and use AI not to replace judgment, but to deepen our ability to act where it matters most.
Bio
Elinor Samuelsson leads the SPARK Innovation Accelerator at UNICEF’s Office of Innovation, driving how country-led solutions scale to reach millions of children. A design strategist with over a decade in impact tech, she works at the intersection of AI, systems innovation, and public sector transformation, helping institutions move faster, learn earlier, and scale what works.
Previously, she built and scaled digital public infrastructure across Europe, including in Sweden. Her work focuses on turning frontline insight into decision-grade intelligence, reshaping how global organizations design, adapt, and deliver impact at scale.