Session: From Football Pitch to Boardroom: Building Teams That Win
Before founding Fortitude 17, I spent years on the football pitch learning lessons that no textbook, boardroom, or MBA could teach. Sport taught me discipline, resilience, accountability, and the importance of showing up - not just for yourself, but for your team. Some call it "Fortitude"...
In this session, I’ll explore how those same principles translate directly into leadership and delivery in tech - from setting standards and building trust, to driving performance and creating cultures that actually win.
I’ll share how the mentality that once pushed me through training sessions and match days now shapes how I lead people, projects, and businesses in a fast-paced, male-dominated industry. Because leadership, like sport, isn’t about shouting the loudest - it’s about consistency, clarity, and conviction.
This talk is about creating space, owning it unapologetically, and building teams that thrive under pressure - on the pitch, in delivery rooms, and everywhere in between.
Bio
Emma’s story is one of dual excellence. While pursuing a professional sports career, she cultivated deep expertise in enterprise systems, specialising in Microsoft Dynamics 365 (Finance & Operations, Customer Engagement, and Business Central). This practical, hands-on understanding of the D365 stack has made her a trusted partner of Microsoft and for clients seeking clarity on how to navigate Microsoft’s ecosystem effectively.
Emma is recognised for her straight-talking, engaging style that blends professional authority with personal authenticity. She brings humour, sports analogies, and hard data together to create talks that resonate with both technical and functional audiences.
Her sporting background adds a distinctive flavour: she likens ERP projects to competitive sport - where preparation, drills, and strategy are non-negotiable.