Esra
Yetis
Principal Product & Design Strategist at London Stock Exchange Group | SmartCo
"Steering the Ship: Navigating the complexities of designing for large-scale enterprise products."
"Steering the Ship: Navigating the complexities of designing for large-scale enterprise products."
24 - 4:30 AM EDT/New York (See in local time)
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05/24/2025 4:30 AM
05/24/2025 04:50 AM
America/New_York
#WTGC2025
"Steering the Ship: Navigating the complexities of designing for large-scale enterprise products."
#WTGC2025
"Steering the Ship: Navigating the complexities of designing for large-scale enterprise products."
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Steering the Ship: Navigating the complexities of designing for large-scale enterprise products."
"Steering the Ship: Navigating the complexities of designing for large-scale enterprise products."
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Session: Steering the Ship: Navigating the complexities of designing for large-scale enterprise products.
Explore the world of enterprise product with insight and hands-on experience gathered from various industries and organisations across the globe. In this talk, we will deep dive into the complexities of designing for large-scale enterprises and you will gain a strategic perspective on how design impacts company dynamics and operations. You will also learn to anticipate the effects of change in this complex ecosystem.Key Takeaways
- Strategic Navigation of Enterprise Product Design: Explore the intricate world of enterprise product design through insights and hands-on experiences drawn from diverse industries globally
- Anticipating Change in a Complex Ecosystem: Delve into the challenges of designing for large-scale enterprises, where the talk illuminates the intricacies of internal operations and enterprise solutions.
- Real-world Insights from Diverse Use Cases: Benefit from practical examples derived from B2B interactions, employee experiences, and products with secondary end-users.
Bio
Esra is a Principal Product Consultant at SmartCo, working in Cybersecurity at London Stock Exchange. Previously she worked at Thoughtworks, Snyk and renowned organisations across the world. She has a diverse background in design and research, a Masters in Digital Management, and extensive experience in large-scale digital transformations.