Fausta
Ballesteros
VP of Marketing and Communication at Cognizant Softvision
"Thriving During Covid With an Engaging and Strong Culture"
"Thriving During Covid With an Engaging and Strong Culture"
Tue June 8 - 10:10 AM EDT/New York (See in local time)
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05//2025 10:10 AM
05//2025 10:30 AM
America/New_York
#WTGC2025
"Thriving During Covid With an Engaging and Strong Culture"
#WTGC2025
"Thriving During Covid With an Engaging and Strong Culture"
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https://www.womentech.net/ringcentral
"Thriving During Covid With an Engaging and Strong Culture"
"Thriving During Covid With an Engaging and Strong Culture"
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Session: Thriving During Covid With an Engaging and Strong Culture
Cognizant Softvision, a 20-year-old global software product engineering firm, enjoys a vibrant culture across its 40 global studios. In March, the entire organization and thousands of employees went to a remote environment in less than 48 hours to adhere to 'Shelter in Place' rules associated with the global pandemic. Cognizant Softvision, like many organizations, was faced with a daunting challenge: How do we maintain our unique collaborative and team-oriented culture when everyone is operating in a distributed environment from home? The marketing team, led by Fausta Ballesteros, sprang into action with a campaign and series of online events and activities. This session will talk about the importance of culture in a modern and often remote organization, and present realistic best practices that companies and executives can put into action to build and maintain culture.Key Takeaways
- Learn how to build community in a global, displaced organization
- The importance of culture in both retaining and attracting top-tier talent
- Best practices for driving engagement throughout the organization across geography, culture and levels
Bio
As VP of Marketing and Communication, Fausta supervises all global corporate communications and marketing programs, including Softvision’s relationships with the press and analysts, internal and external communications and content strategy. Fausta is also is in charge of marketing and enhancing the company’s relations with its customers.