Session: How AI Can Enhance the Customer Experience
Initial success applying AI/ML to marketing, led to AI adoption throughout Wayfair in traditional and nontraditional applications. From marketing to search performance, personalization and more recently supply chain challenges, AI has helped the business grow and adapt to new challenges. Fiona Tan can speak broadly to these themes or focus specifically on one in depth to match one of the talking tracks above.
- AI has helped the business grow and adapt to new challenges
- The importance that diversity has in shaping the future of the tech industry
- Wayfair is utilizing the new advances in AI and ML to improve business processes
Fiona Tan is Wayfair’s Chief Technology Officer, and oversees a global innovation team responsible for creating market-leading experiences through its world-class e-commerce platform. Prior to Wayfair, Fiona served as senior vice president of U.S. Technology at Walmart where she was responsible for innovation and engineering execution spanning its site, mobile app and all associate and merchant-facing technology across its e-commerce and stores business in the U.S. Her prior roles at Walmart include senior vice president of Customer Technology and vice president of Engineering. Prior to Walmart, Fiona served in a number of leadership roles at Ariba, where she led a global engineering organization responsible for the strategy, lifecycle, and delivery of the Ariba Commerce Network, as well as TIBCO Software. Fiona has a master’s degree in Computer Science from Stanford and a bachelor’s degree in Computer Science and Engineering from MIT.