23-25 April 2024
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Garima
Kapoor
COO at MinIO
"The Wisdom of Entering a Crowded Market"
"The Wisdom of Entering a Crowded Market"
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Session: The Wisdom of Entering a Crowded Market
There is a tendency in startups to target unserved markets or areas with revolutionary approaches. Henry Ford, afterall, didn't build a better buggy, he built a car. Having said that, crowded markets have demonstrated demand and crafting the right feature set can distinguish you in ways that align with current buying patterns - thereby accelerating product market fit.This talk will discuss our approach to building yet another storage startup and how we thought about the paradox of the crowded market.
Key Takeaways
- Understand the power of differentiation in a crowded market.
- Develop an appreciation for focus in the face of choice.
- Leverage the power of identifying a strategic north star to guide product and positioning decisions.
Bio
Garima Kapoor is the COO and co-founder of MinIO. Prior to this role, Garima served as the company’s CFO. Garima is an active investor and advisor to emerging technology companies in Silicon Valley. She holds a Doctor of Philosophy (PhD) in Accounting and Finance from Nirma University, a Masters in Economics from Banasthali Vidyapith and a BS in Economics from Delhi University.