Geethanjali
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Senior Manager, AI/ML at Verizon
"Agentic Commerce Revolution: Leading the Shift in Next Tech-Wave"
"Agentic Commerce Revolution: Leading the Shift in Next Tech-Wave"
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Session: Agentic Commerce Revolution: Leading the Shift in Next Tech-Wave
The Agentic Commerce Revolution: Leading the Shift in the Next Tech-WaveThere's a third great shift in digital trade, a paradigm shift - First came the storefront, then the search engine, and now: Agentic Commerce.
As AI agents transition from simple chatbots to autonomous decision-makers, the way consumers discover, evaluate, and purchase is fundamentally changing. This session explores the seismic shift from Search Engine Optimization (SEO) to Generative Experience Optimization (GEO). We will deconstruct why traditional "blue link" rankings are losing ground to LLM-driven recommendations and what this means for the future of brand visibility.
Attendees will gain a high-level understanding of:
The SEO vs. GEO Divide: Why your current metadata strategy won’t survive an agent-led economy.
The New Consumer Journey: How agents act as the "gatekeepers" of commerce.
Early Mover Advantage: A look at the pioneers currently winning in the agentic space.
The Readiness Roadmap: Actionable steps for businesses to structure their data today so they are discoverable by the AI of tomorrow.
Join me to learn how to lead this revolution rather than just reacting to it. It’s time to move beyond the search bar and prepare your business for a world of autonomous transactions.
Key Takeaways
- What's Agentic Commerce and how it can build / break brands/business
- The SEO vs. GEO Divide: Why your current metadata strategy won’t survive an agent-led economy
- Readiness Roadmap & Vision of the Early adopters
Bio
Geethanjali is an Experienced ML Leader with a decade of expertise across Retail/Fintech having contributed to organisations like Target, PayPal and currently managing Fraud Analytics @ Verizon.She has a a proven track record of helping business teams decode complex data to identify core sales drivers, she specializes in transforming raw insights into actionable growth.
Also, she's passionate about driving strategic and measurable business growth through data-driven decision making
