Session: Communicating Innovative Technologies: Decentralized Identity for Marketers
Decentralized identity is a new paradigm in identity management that leverages blockchain technology to enable individuals to control their own digital identities, instead of relying on centralized authorities. This approach, built on open source technology, offers numerous benefits, including increased privacy, security, and interoperability. Companies use this technology to reduce fraud, increase efficiencies and reduce required resources when delivering new systems and services to their tech stack.
The presentation will address the challenges of articulating new innovative technologies for marketing purposes including how to use approachable terminology, strategies for leveraging the open source community, and offer real-world examples of organizations that have created successful messaging for marketing decentralized identity solutions.
The presentation will begin with an overview of the decentralized identity landscape, including key concepts and terminology. We will then examine the implications of decentralized identity, including how it can be used to enhance customer experiences, facilitate data sharing, and enable new business models.
Overall, this presentation aims to provide insights and guidance for marketers who are interested in exploring communicating complex topics in their organizations.
- Learn how to articulate complex and highly technical concepts in simple ways
- Learn how to define your target audience
- Learn how to best cater your content to your specific target audience
As the Chief Marketing officer at Indicio, Helen Garneau is responsible for creating and accelerating the company’s marketing strategy and brand recognition around the globe. She is focused on driving the company's position as the market leader in developing open source Trusted Digital Ecosystems to verify and exchange high-value information. Helen has significant experience across startup marketing and product development, event management, branding, lead generation, public relations and analyst relations, strategic planning and innovation. Experienced in open source community building, Helen is Co-chair of the Hyperledger Marketing Committee at the Linux Foundation and also leads the marketing and promotion of the Cardea project as part of the Cardea Community Group at Linux Foundation Public Health.
Previously, Helen held roles as the Vice President of Marketing for the Sovrin Foundation, Marketing Director for consumer marketing for a cybersecurity startup, and supported broadcast news coverage of the United States Capitol building for the U.S. House of Representatives.
Helen is a graduate of the University of Washington and holds a BA in Political Science with an emphasis in Communication.