Session: People are people - even in a digital world
The digital marketing landscape has changed dramatically over the last year - and subsequently the online behaviour of consumers. Even in this digital era that we are living in, people still buy from people. Online competition is fierce for brands. Discover how to stay relevant, authentic and real in a noisy place while leveraging off the current trends.
- Understand current trends and online behaviours of consumers
- Best practices of authentic brand building in digital marketing
- Learn how to reach the hearts and minds of your ideal customers
- Communicate to your ideal customers in a way that matters to them
A digital marketing strategist, full stack digital trainer and a people’s person by nature, Irma Karsten has over 20 years of work experience behind her. She serves as an avid digital marketing trainer and facilitator for all things digital marketing related. She is also a digital marketing strategist and consultant.
Irma is passionate about training individuals and sharing her knowledge and experience – from entry level right through to advanced level – on all platforms and across all industries. Her courses are informative and with her sense of humour added into the mix while she presents, it is no wonder that entrepreneurs, marketing managers, university professors and executives have all attended Irma’s training, coaching and facilitation sessions.
Irma believes that “if you are not having fun while you are doing it, then you are doing it wrong”, and this coupled with her years of experience across multiple industries and roles makes her a well-rounded and sought-after strategist, trainer and facilitator.