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Women in Tech Conference

12-15 May 2026
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WOMEN IN TECH GLOBAL CONFERENCE 2023

Iryna Manukovska

Chief marketing & strategy officer at JEVERA software solutions

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"Flow state at the work place: managing personal energy to achieve business results"

Tue May 12 - 6:20 AM EDT/New York (See in local time)
Add to Calendar 05//2025 6:20 AM 05//2025 07:00 AM America/New_York #WTGC2025

"Flow state at the work place: managing personal energy to achieve business results"
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"Flow state at the work place: managing personal energy to achieve business results"
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Session: Flow state at the work place: managing personal energy to achieve business results

Today we need to be high-performance more than ever. Still, we want to have families, partners, and hobbies and feel ourselves alive instead of acting like robots. Does it really achievable? Yes, if we find the right state with our daily jobs. What makes you high and productive? What brings you down? How to manage your team to increase productivity sustainably? The answer to this is energy management. Energy is behind every step and action we are going to take.
We need extra energy to lead others and work in the VUCA world. To measure our energy levels, Pierre Casse proposed the vitality quotient (VQ) concept. VQ indicates the level of energy you have now. VQ can influence your emotional quotient and your intelligence quotient. Today, VQ should be a part of business strategy and leadership courses. Let me give you some examples. If you have 0% energy, you’re in an unconscious state. If your energy level is up to 30%, you may be able to maintain predictability and routines. At 45%, motivation may occur, and you may need 65% or more for successful cross-functional work and leadership. Energy underlies much of the advice we hear from the greats. What kind of activities add to or reduce your power? This knowledge is a key self-awareness tool for increasing your productivity. For the last 15 years, I have collected techniques and frameworks that work for working moms, women who work in “men” industries, and those who achieve results regardless of gender and social status.
The workshop will consist of an intro part: what it is and how it works. And a series of simple exercises to do right now and share with a team.


Key Takeaways

  • How to plan daily jobs acording to the energly level owned just right now
  • How to evaluate team's energy
  • How to achieve a flow state at work


Bio

I'm a Marketing & Strategy Executive who is focused on business development and client relations.
My experience is about 18 years of delivering innovation and changes inside organizations which makes them blossom. I started my career with national auto-racing championships management, have worked in the publishing industry, was responsible for delivering communicational & marketing services at Ogilvy Public Relations for both local & international clients, has run my own business in the creative area.

🏆 My biggest achievement so far is the career start I've given to people I work with. Help people and organizations GROW is my motto.

Today I'm chargeable for marketing & strategy at XME.digital - IoT low-code platform, and JEVERA software solutions - a boutique R&D center that drives digital transformation for telco & retail companies worldwide.

As my second career today, I've chosen coaching and mentorship to inspire others and provide necessary support in time of change.

☝🏽 Proud owner of a Global SABRE Awards for the best PR Campaigns in the world in 2012.

❤️ PASSIONATE
I love to explore new stuff related to personal productivity, energy management, work-life balance, long-life learning, leadership, and empowerment.

🔥COntemporary Artist, Hiker, Mom of two, Burnout Survivor

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