Ivana
Ciric
Practice Director, Product at Connected.io
"How to make the case for product discovery "
"How to make the case for product discovery "
08 - 5:50 PM EDT/New York (See in local time)
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05//2025 5:50 PM
05//2025 06:10 PM
America/New_York
#WTGC2025
"How to make the case for product discovery "
#WTGC2025
"How to make the case for product discovery "
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"How to make the case for product discovery "
"How to make the case for product discovery "
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Session: How to make the case for product discovery
This talk is for folks who are working in an output-driven culture, typically at a large, traditional company, and struggle to bring continuous discovery to their orgs. Based on real case studies, we will review practical tools to convince any team to adopt discovery practices in order to build better products.Key Takeaways
- How to get buy in from leadership to engage in discovery
- How to demonstrate the value of discovery
- How to set up the right team culture for discovery
Bio
I’m a Practice Director of Product at Connected, leading a diverse team of PMs, Engineers, and Designers to build better products across disciplines and industries. My role has seen me advising clients in some of the world’s largest companies on how to approach building innovative products.I am a professional coach and a teacher and a lifelong learner. I am certified in digital wellbeing, and use my knowledge to help my teams, direct reports, and clients succeed without burning out.
