23-25 April 2024
Virtual & In-Person*
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Jackie
Palmer
VP Product and Industry Marketing at Demandbase
"Championing Your Team: The Secrets to Success"
"Championing Your Team: The Secrets to Success"
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Session: Championing Your Team: The Secrets to Success
The secret to any great leader is her team. Leading a team shouldn’t be about how hard the team works on meeting KPI’s. Sure, that is an important aspect, but all too often it is the only thing that is focused on, especially in the fast paced technology industry. But what if there was a better way to get even bigger results from your team and it had nothing to do with how hard they worked or micromanaging their KPI’s? In this session, Demandbase’s VP of Product and Industry Marketing Jackie Palmer will share the keys to her more than two decades of success with mentoring and leading teams to success.Key Takeaways
- Unique ways to structure your team so that everyone is a leader - including how each team can and should be the “expert” in one subject.
- How to ensure that your team is involved in other departments’ initiatives as early and often as possible to break down the silos that often exist in tech companies.
- Key insights for teaching your team to build relationships and interact with other internal departments, including those in the C-suite.
- Seven secrets to teach your team on how to develop meaningful relationships with others, both internally and externally, to improve buy-in and outcomes.
Bio
Jackie Palmer is the VP of Product and Industry Marketing at Demandbase. She is an accomplished product leader with two decades of experience in product strategy, product marketing, and product management for enterprise software companies. She is widely recognized as a specialist in Martech and Sales Tech with over twenty years of experience in account-based marketing, customer experience (CX), CRM, customer engagement management, marketing automation, email, mobile and web marketing, ML/AI, next best action, and real-time personalization.