Session: AI: Great First Date, Terrible Marriage. Why Pilot Projects Fail to Scale
The promise of Generative AI has moved rapidly from executive curiosity to a mandate for growth. Yet, a significant gap has emerged: while technical capabilities are advancing exponentially, organizational readiness is lagging. With over 80% of GenAI initiatives failing to impact the bottom line, the challenge for the C-Suite is no longer only about selecting the right technology—it is about architecting the right organization.
Drawing from a decade of leadership at the intersection of Google Ads and Google Cloud, this session outlines the executive playbook for driving transformation of people, processes, and data. We move beyond the hype to discuss the high-stakes work of re-engineering a global enterprise.
Bio
Janina Peterek is a global strategic sales and operations leader with 12+ years of experience across Google Ads and Google Cloud, advising Google’s largest customers on how to build and execute transformational AI strategies across Marketing and Cloud.
Her career foundation was built as a Principal Business Lead for Google Ads, where she gained mastery in digital marketing strategies, ROI optimization, and the customer journey. In this capacity, she led cross-functional teams working with some of Google's largest enterprise customers across EMEA, Silicon Valley, and NYC, developing full-funnel strategies and securing multi-million dollar deals. This extensive global experience provides her with a unique, tangible view of workflow challenges and the roadmap for future success across diverse industries.
Janina leveraged this market expertise to spearhead the initial launch and successful scaling of GenAI solutions like Gemini for Workspace, Google Cloud. She played a vital role in advising enterprises on defining the organizational blueprint, establishing robust C-level governance, and developing the ROI business cases required to transition AI from fragmented pilots to secured, revenue-generating, agentic deployments.
Currently, as the Global Executive Sponsor Program Lead for Google Cloud, Janina designs and executes world-class executive partnership programs to drive AI and Cloud transformation from the top. She is deeply passionate about fostering innovation, always prioritizing enterprise-grade security, scalability, and customization to help organizations build a durable competitive advantage.