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Featured: Women in Tech Global Conference 2026 Virtual-first
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12-15 May 2026
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  1. Speaker
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WOMEN IN TECH GLOBAL CONFERENCE 2026

Jennifer Bryan

Chief Empowerment Officer at ABChange Consultancy

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"The Unseen Power of Emotion in Technology Change"

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Session: The Unseen Power of Emotion in Technology Change

Data and Al leaders own the biggest driver of change in business today - Al. What does it take to be successful today and stay successful in the coming years? How can you lead effectively in an environment of constant change, pressure, and complexity?
In the world of digital transformation, we obsess over platforms, integrations, and roadmaps. We debate which tools to deploy, which systems to upgrade, and how to scale adoption. But here’s the uncomfortable truth: technology doesn’t fail because of bad code or weak infrastructure. It fails because we ignore emotion.
Every system upgrade, every new platform, every digital shift is, at its core, an emotional experience. Excitement, fear, frustration, hope—these are not side effects of technology change; they are the drivers of whether people embrace it or resist it. And yet, most organisations still treat emotion as something irrelevant to tech strategy.
This keynote draws from the core thesis of Jennifer’s upcoming book, exposing the critical blind spot that continues to derail digital change: our collective fear of engaging with the emotional side of transformation. Until we confront it, no tool, platform, or roadmap will ever deliver its full promise.



Key Takeaways

  • A new lens for understanding how emotion drives technology change
  • Tools to build emotional awareness in teams
  • Strategies to transform emotional resistance into creative momentum
  • Playful practices that balance logic and emotion in the change process


Bio

Jennifer Bryan uses the end person in mind perspective along with her unique holistic approach to change to help leaders put people at the heart of decision without over complicating things, enabling them to save money, make money and increase staff satisfaction. She has over 25 years experience working with a multitude of organisations such as Microsoft, Gartner, Barclays and more. Jennifer is a multi-award winning change leader, Chief Empowerment Officer, TEDx and keynote speaker, Board member and Executive Change Advisor. She is also a published author with her next book, “The Emotional Side of Organizational Change: How to Survive and Thrive” with Routledge Publishing coming out in January 2026, Columnist for Workplace Insight Magazine, and plays an active role in collaborative research projects and panel discussions to help further the business practices of people first leadership in change.

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