Jessica
Warren
Founder, Agentic PMM
"Hardening the Narrative: How to Align Product Reality with GTM Authority"
"Hardening the Narrative: How to Align Product Reality with GTM Authority"
Fri May 15 - 11:10 AM EDT/New York (See in local time)
Add to Calendar
05/15/2026 11:10 AM
05/15/2026 11:30 AM
America/New_York
#WTGC2026
"Hardening the Narrative: How to Align Product Reality with GTM Authority"
#WTGC2026
"Hardening the Narrative: How to Align Product Reality with GTM Authority"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"Hardening the Narrative: How to Align Product Reality with GTM Authority"
"Hardening the Narrative: How to Align Product Reality with GTM Authority"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: Hardening the Narrative: How to Align Product Reality with GTM Authority
In the hyper-accelerated 2026 market, the greatest risk to a product’s success isn't a lack of features—it’s narrative leakage. When your product evolves at 100mph but the market story is stuck at 10mph, GTM friction skyrockets, sales cycles stall, and technical innovation is undervalued by the C-Suite.In this session, Jessica Warren (Founder of Agentic PMM™ and veteran of Coupa’s IPO) iintroduces the Narrative Hardening framework. For product leaders, this isn't about 'better messaging'—it’s about building a defensive, AI-integrated GTM architecture that ensures the market values your product as highly as the engineers who built it.
Attendees will explore:
• The Complexity Wall: Why traditional PMM models fail to capture the value of high-velocity, AI-driven product roadmaps.
• Signal Synthesis: How to use Agentic AI to bridge the gap between engineering reality and C-Suite value.
• The Hardened Roadmap: Practical steps to automate high-stakes enablement and create a narrative that survives the scrutiny of today's skeptical buyers.
Leave behind content production and learn how to become the GTM Architect your organization needs to win in the autonomous era.
3. Key Takeaways
• Identify and plug GTM Leakage before it impacts your CAC and conversion rates.
• The 3-pillar framework for Narrative Hardening: Signal, Structure, and Velocity.
• From Support to Strategy: How to leverage Agentic AI to transform PMM from a "content request" cost center into a strategic revenue driver for the product org.
Key Takeaways
- Attendees will leave with a 3-pillar roadmap to stop the cycle of manual GTM friction and a framework to align product reality with market presence at scale.
Bio
Jessica Warren is the Founder of Agentic PMM™ and a transformative GTM Architect with two decades of experience leading Product Marketing for global SaaS powerhouses. Best known for her role in Coupa’s successful IPO, she has built and directed high-performance global functions at JLL/T and JAGGAER, specializing in category design and analyst dominance. A 2025 Marquis Who's Who award winner for Transformative Leadership in Tech, Jessica is now revolutionizing the industry by integrating Agentic AI into product marketing, product management and GTM to drive unprecedented market impact and organizational velocity for B2B SaaS organizations.