Session: Stand Out – Develop Your Personal Brand in the Tech Industry
A strong brand stands out in the crowd, but branding isn’t just for companies. Want to stand out in your IT field? Want to connect with people in your industry and discover relevant professional opportunities? Then you need a personal brand.
A personal brand is, quite simply, a presence either online or offline that represents you, your values, and what you have to offer.
With high demand for IT jobs, it's important for you to stand out beyond your cover letter, resume and LinkedIn profile. If you are transitioning into a tech job or are currently working in tech, creating a personal brand will allow you to brand, market and sell your education and experience.
But what exactly does a personal brand look like, and how do you find yours? If you’re not sure where to start, don’t worry. In this fireside chat, we will identify the steps in developing your personal brand for your Tech career.
- 1) The importance of a strong personal brand.
- 2) What a strong personal brand looks like.
- 3) Steps in developing your personal brand for your Tech career.
Dr. Karen Lynne-Daniels Ivy, Ph.D. is the Technology Studies Department Chair for Forbes School of Business & Technology at the University of Arizona Global Campus. She is also co-founder of the media tribute company, Visionary Expressions, LLC. Karen is a life-long learner, and her educational background consists of a combination of business, technical, marketing, and management advanced studies. This includes a: Ph.D. in Organizational Management with a specialization in E-Business (Capella University), Masters in Business Administration with a focus in Management/Marketing (St. Thomas University), and an BA degree in Mathematics with a Computer Science focus (Washington University in St. Louis, MO).
Dr. Ivy’s professional experience includes over 30 years of business, technical, and leadership contributions in the Aerospace, Manufacturing, Commercial Consumer and Office, Health Care, and Information Technology industries. This included Technology Leadership support to Lockheed Martin Space and Aeronautics missions and Honeywell Aerospace missions. She is an accomplished Senior Leader in the Information Technology Services industry with expertise in leadership, strategic development and oversight, service delivery, program management, and technology and innovation transformation.
Dr. Ivy is an established public speaker with a focus on leadership, motivation, innovation, technology trends and disruptive technology strategic integration. She has been the keynote presenter for many national and international business conferences, workshops, webinars and educational functions.
Dr. Ivy is a native of St. Louis, MO, and currently resides in Parker, Colorado. She enjoys giving back to the community and being a catalyst for change in our society. She has a passion for continuous learning and very much enjoys leading through change, developing others to reach their potential, teaching, singing, golfing, and travel.
Her goal is to inspire others to achieve their ultimate goals in their educational and career endeavors, and to explore their passion to the fullest!