Katie
Cella
Investor at Koru Capital
"Translating Your GTM Edge Into Rapid Investment"
"Translating Your GTM Edge Into Rapid Investment"
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Session: Translating Your GTM Edge Into Rapid Investment
Most technical founders can build incredible products, but when it comes to pitching investors, they lead with features and miss what makes a VC write a check. I've sat on multiple sides of the table as a VC investor, Chief Revenue Officer raising funding, and as an advisor helping companies close funding. From pre-seed to Series B, the companies that raise fast excel at demonstrating market pull, show a repeatable sales motion, and paint a clear picture of how investor dollars turn into fund-returning exits. This session breaks down how to translate your go-to-market reality into the growth story investors actually want to hear, with real world examples and a framework anyone can apply to their raise.Key Takeaways
- The Market Pull Framework: How to identify and articulate your traction and the specific signals investors look for to say “yes”
- Repeatable Revenue Architecture: How to demonstrate your sales process scales without 1:1 investment-to-headcount ratio, showing investors each dollar deployed accelerates revenue growth instead of just maintaining it
- The GTM Edge Translation: How to identify and communicate your actual competitive growth advantage as your "special sauce" that answers the investor's core question: why will you win and deliver fund-returning exits
Bio
Katie Cella is an Investor at Koru Capital backing early-stage companies building AI solutions for legacy industries, with portfolio companies including Groq, Databricks, SpaceX, and Synchron. She's sat on both sides of the fundraising table as a startup CRO raising and as a VC evaluating thousands of pitches. As an advisor, she's helped technical founders go from "interesting technology" to funding, translating product features into repeatable growth stories that close rounds. Katie is an angel investor, mentors founders globally through multiple accelerators, and is committed to connecting strong founders with funding and bringing institutional-quality deals to everyday investors.