Kelly
Hopping
CMO at Demandbase
"The Importance of Cross-functional Alignment for Revenue Impact"
"The Importance of Cross-functional Alignment for Revenue Impact"
Fri May 23 - 1:40 PM EDT/New York (See in local time)
Add to Calendar
05/23/2025 1:40 PM
05/23/2025 02:00 PM
America/New_York
#WTGC2025
"The Importance of Cross-functional Alignment for Revenue Impact"
#WTGC2025
"The Importance of Cross-functional Alignment for Revenue Impact"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"The Importance of Cross-functional Alignment for Revenue Impact"
"The Importance of Cross-functional Alignment for Revenue Impact"
Don’t miss out and join visionaries, innovators, and thought leaders from all over the world at the Women in Tech Global Conference.
Vote by Sharing
Unite 100 000 Women in Tech to Drive Change with Purpose and Impact.
Do you want to see this session? Help increase the sharing count and the session visibility. Sessions with +10 votes will be available to career ticket holders.
Please note that it might take some time until your share & vote is reflected.
Session: The Importance of Cross-functional Alignment for Revenue Impact
As organizations seek out ways to drive innovation, boost their efficiency, and increase revenue, there's one critical strategy they must embrace: cross-functional alignment.From sales, marketing, and finance, to operations, IT, and customer success, seamless collaboration and teamwork can go a long way toward impacting revenue – but for many organizations, it's easier said than done.
In this session, Demandbase CMO Kelly Hopping will highlight the benefits that come from working together seamlessly, common challenges that stand in the way, and actionable advice to facilitate cross-functional alignment in your organization that can lead to revenue growth. She'll also share a breakdown of how company culture and technology can support these efforts, as well as real-world examples from within her own organization.
Key Takeaways
- The common pitfalls of siloed teams and how organizations can quickly embrace new practices to better support cross-functional communication and collaboration
- How to set expectations and goals, regular communications, and shared metrics
- Long-term strategies to keep teams aligned, including specific technologies and changes to company culture
Bio
Kelly Hopping is the chief marketing officer at Demandbase and is an experienced business executive and marketing leader who is an advocate for managing a well-rounded life. She earned her Bachelor of Science in Industrial Engineering from Texas A&M University and her MBA from Harvard Business School. Kelly is passionate about building world class teams, generating and accelerating pipelines, differentiating and growing high-quality brands, empowering up-and-coming future leaders to thrive, and leading businesses through change.