Kelly
Jura
VP, Brand and User Experience at Screencast-O-Matic | ScreenPal
"User experience design = relationship design"
"User experience design = relationship design"
08 - 9:50 AM EDT/New York (See in local time)
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05//2025 9:50 AM
05//2025 10:10 AM
America/New_York
#WTGC2025
"User experience design = relationship design"
#WTGC2025
"User experience design = relationship design"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"User experience design = relationship design"
"User experience design = relationship design"
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Session: User experience design = relationship design
Often, people think of user experience as it relates directly to a product. User experience is really around the relationship you build with your users and encompasses all touchpoints, including brand, marketing, and customer service. In this session, I will discuss why this change in perspective is important and outline best practices for approaching all user experience challenges with a brand, product, and marketing mindset.Key Takeaways
- User experience is more than the way that users interact with digital products. User experience is really the relationship that you have with your users and includes branding, marketing, and customer service.
- Understand how traditionally different roles and departments can work together to provide an improved experience for users and solidify relationships.
- Uncover new ways of working to provide best in class user experience.
- Creating better relationships with users manifests in better insights, feedback and ultimately products.
Bio
With over fifteen years’ experience impacting design, marketing, software and user-experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by the way that people experience ideas. Kelly possesses a strong strategic mindset on how consumer behaviors, assumptions and user interaction with technology affect design. Under her leadership, she redesigned Screencast-O-Matic’s hosting platform as a standalone product; her empathetic approach to problem-solving led to the creation of Screencast-O-Matic’s first mobile apps, as well as a Chrome extension, ScreenPal. Her prior work in healthtech has manifested in several patents for proprietary design processes. Kelly is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor’s degree in Business and Marketing from the University of Bridgeport.