23-25 April 2024
Virtual & In-Person*
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Kelly
Jura
VP, Brand and User Experience at ScreenPal
"Connecting UX and EX is a better experience for everyone"
"Connecting UX and EX is a better experience for everyone"
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Session: Connecting UX and EX is a better experience for everyone
Leveraging user insights, data collection, research, and iterative development through formal feedback loops is common practice when honing your user experience. So, why isn't that the case when building internal structures? These same approaches apply to optimizing team function, the internal brand and working experience. This approach is critical now more than ever, since remote work has reached a tipping point – with the inability to formally address company culture and employee experience as issues arise around the office. By shaping employee experience with thoughtfully designed structures, insights around motivators and pain points, as well as feedback informing an improvement loop, a better experience can result across functions. Common UX tools like personas, journey mapping, and contextual feedback can be applied to internal teams to increase productivity, raise levels of job satisfaction and improve overall business performance.By approaching corporate culture with a user experience mindset, the working experience can dramatically shift, resulting in highly-motivated and loyal employees. And, when employees are happier, productivity skyrockets and the experience is improved for everyone.
Key Takeaways
- Learn how to evolve your employee experience with common UX principles.
- Glean insights into why employee experience requires research, validation, and iteration.
- Understand how a better employee experience leads to more productivity, greater retention, and pride in work.
- See how companies with great user experience are winning employee experience.
Bio
With over fifteen years experience impacting design, marketing, software and user experience, and her innate understanding of strategy and design-thinking, Kelly Jura is driven by the way that people experience ideas. Kelly possesses a strong strategic mindset on how consumer behaviors, perceptions, and user interaction with technology affect design; she is certified by MIT in Human-Computer Interaction (HCI) for User Experience and holds a bachelor’s degree from the University of Bridgeport. Her work has manifested in several patents for proprietary design processes and she is a sought-after thought-leader in academia and in the trade.