Kerry
Brown
Lead Evangelist at Celonis
"Change Driven by AI Must Be Built from the Bottom Up"
"Change Driven by AI Must Be Built from the Bottom Up"
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Session: Change Driven by AI Must Be Built from the Bottom Up
Despite unprecedented investment in AI and system transformation, many organizations struggle to achieve meaningful results. Decades of digital transformation efforts show that technology alone doesn’t drive change - people do.In this session, Kerry Brown explores why traditional, top-down change management approaches are increasingly falling short and how organizations can unlock greater impact by engaging employees in shaping transformation from the ground up. Drawing on real-world examples and research, Kerry will demonstrate how employee involvement reduces resistance, highlights higher-impact use cases, and fosters shared ownership of change.
Attendees will learn how leaders can set clear strategic direction while empowering teams closest to day-to-day work to drive innovation in practice. The session offers practical guidance on identifying internal power users, incorporating frontline feedback into AI and transformation initiatives, and balancing quick wins with long-term adoption.
This talk reframes AI and digital transformation as people-led initiatives, and provides leaders with a clear roadmap to turn investment into sustained value.
Key Takeaways
- Learn how to shift from traditional top-down approaches to a human-centric approach that captures insights from those closest to daily operations.
- Discover how leveraging Process Intelligence democratizes ownership and understanding of the change with a full view of organizational workflows, enabling data-driven improvements that ensure transformation success.
- Move beyond mere "adoption" by learning how to align all levels of the organization with business goals through collaborative change management.
Bio
Kerry Brown, Lead Transformation Evangelist at Celonis, is a strategist and thought leader who helps companies achieve organizational excellence. She is an international speaker and expert adviser on the future of work, change management, learning, and workforce adoption, interacting with diverse global occupational cultures and industries, including many Fortune 500 companies. As a longtime customer and employee of SAP, leveraging technology to drive business outcomes and advance innovation & the future of work is always top of mind.