Ketaki
Vaidya
AI Product Manager at Oracle
"The Road Less Traveled: Ethical Considerations in A/B Testing"
"The Road Less Traveled: Ethical Considerations in A/B Testing"
24 - 1:10 PM EDT/New York (See in local time)
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05/24/2025 1:10 PM
05/24/2025 01:30 PM
America/New_York
#WTGC2025
"The Road Less Traveled: Ethical Considerations in A/B Testing"
#WTGC2025
"The Road Less Traveled: Ethical Considerations in A/B Testing"
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"The Road Less Traveled: Ethical Considerations in A/B Testing"
"The Road Less Traveled: Ethical Considerations in A/B Testing"
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Session: The Road Less Traveled: Ethical Considerations in A/B Testing
This talk will delve into the critical intersection of product management, A/B testing, and ethics. Drawing on real-world case studies and principles of Institutional Review Boards (IRBs), the session will explore the ethical dimensions of A/B testing experiments, with a focus on protecting participants and safeguarding data privacy. This session won't just raise questions; it will provide actionable solutions.Attendees will leave with practical recommendations for implementing ethical A/B testing practices within their organizations. From limiting access to educating employees about ethics, these strategies are designed to promote responsible experimentation. By the end of the session, attendees will be equipped with the knowledge and tools to navigate the complex ethical landscape of A/B testing, ensuring that your product development efforts align with the highest standards of integrity and user-centricity.
Key Takeaways
- Human-Centered A/B Testing: A/B testing involves real people, and their participation must be ethically safeguarded. The attendees will learn how to prioritize the well-being of participants while conducting experiments that drive product improvement.
- Case Studies Speak Volumes: The session will explore historical case studies such as the Tuskegee Study and Facebook's 2012 experiments to understand the consequences of unethical testing practices.
- Institutional Review Boards (IRBs): We will discover the four fundamental principles (risk assessment, benefits, alternatives, and data sensitivity) of IRBs and how they apply to A/B testing
- Data Privacy Matters: The attendees will understand the distinctions between identified, pseudonymous, and anonymous data, and the importance of anonymization in protecting user privacy.
- Practical Recommendations: The attendees will gain actionable insights into ethical A/B testing practices, including time-limited access, employee education on ethics, and establishing clear protocols for handling high-risk scenarios and data sensitivity
Bio
Ketaki Vaidya is an AI Product Manager at Oracle, where her primary role involves creating and managing Artificial Intelligence Solutions for a hotel operations and distribution enterprise platform. Additionally, she hosts a podcast called "Personal Branding for Professionals," which offers career development strategies to support professionals in building a thriving career in the tech industry.Her work with organizations like Women in Data Science and Criya has provided her with a comprehensive understanding of the challenges women face in the tech industry, and she actively works towards creating an inclusive space for women. Her efforts have earned her recognition in Entrepreneur Magazine's side hustle feature and the 1 Million Women in STEM campaign, which highlights the work and experiences of women in STEM and business to promote female role models for the next generation.
Ketaki is passionate about mentoring aspiring professionals interested in product/tech and has mentored more than 100 college graduates and professionals in securing their desired job roles and improving visibility at work in 2022. She has also been invited to deliver talks at about 15 conferences/podcasts including prestigious conferences like the WomenTech Global Network Conference (2022 and 2023), Product World, and GHC. Furthermore, she actively serves as an advisor to the Product Board at DevNetwork and contribute as a co-organizer for the Product Tank San Francisco community.
