Lakshmi Keerthi
KV
Software Development Engineer in Test - 3 at RingCentral
"AI Localization for Global Product Growth — Empowering Women to Shape What’s Next"
"AI Localization for Global Product Growth — Empowering Women to Shape What’s Next"
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Session: AI Localization for Global Product Growth — Empowering Women to Shape What’s Next
AI is reshaping how products scale globally, but the companies aren't just simply translating content; they’re using AI-driven localization to adapt entire product experience for each market, language, and culture.This talk reveals a playbook on how SaaS companies can unlock exponential growth by combining AI localization and human intelligence to build truly global products from Day 1.
Through real product lessons, failures, and wins, we’ll explore how AI can optimize onboarding, UX, support workflows across regions, reduces time to deliver by 50-70%. Attendees will learn how to identify which tools or areas to automate or use AI first, how to integrate AI with human-in-the-loop workflows, and how to measure localization ROI at every stage of scale. Because even with AI, global success still requires human judgment, empathy, and context.
Finally, I will spotlight an important shift: AI localization is emerging as a lane where women are already shaping the next wave of global growth. This talk highlights the unique strengths women bring to global product strategy, and why this domain is becoming a powerful accelerator for women driving impact in tech.
Key Takeaways
- How AI localization drives global product adoption
- Key areas in product, UX, and support to prioritize for workflows.
- Best practices for combining AI with human oversight to ensure accuracy and empathy.
- Effective metrics to track AI in localization success and ROI.
- Why localization with AI is a futuristic space for women to grow in tech.
Bio
I am a QA professional with 8 years of experience specializing in localization testing and global product quality across multiple domains, including telecom, HRMS, and beauty/wellness SaaS. Over the years, I’ve worked hands-on with multilingual product releases and cross-cultural customer experiences, helping product teams ensure that features, UX, and content resonate across regions, not just languages.I’ve spoken previously at community events, including a Women in Localization webinar and CITLoB Samvad, where I shared insights on global product quality and the evolving role of localization in SaaS growth. My passion lies in bridging technology, global scale, and human experience, and in empowering more women to tap into emerging opportunities in the AI-driven localization space.
