Laura
Beauparlant
Founder + Creative Director, Speaker and Author at Lab Creative
"IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail"
"IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail"
07 - 1:20 PM EDT/New York (See in local time)
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05//2026 1:20 PM
05//2026 02:00 PM
America/New_York
#WTGC2026
"IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail"
#WTGC2026
"IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail"
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"IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail"
"IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail"
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Session: IT’S ALL ABOUT CHEMISTRY: Why Brands Succeed or Fail
How do you build a business that stands out, is memorable and builds trust with your audience so that your business is the only choice? You start by creating an authentically human brand that deeply aligns with your values and those of your ideal client.Join Laura Beauparlant for this engaging, interactive and thought-provoking talk and learn what a brand is, what your brand is really saying and why the key to success is chemistry.
Key Takeaways
- Why creating an authentically human brand is the key to branding success.
- What makes a brand compelling and build chemistry with your ideal clients.
- Understand what your brand is really saying and how to make it memorable, stand out and build trust with your audience.
Bio
As the founder and chief ‘brand alchemist’ at Lab Creative, Laura leverages her unique process to help entrepreneurs understand – and embrace – their magic and create brands that stand out from the crowd, attract the right clients and produce explosive results.In her more than two decades as a designer and eighteen as an entrepreneur, she’s learned that it takes more than just being really good at what you do to start and run a successful business.
Through her signature, three-step process Laura and her team create authentic and memorable brands for ambitious, growth-minded entrepreneurs who want to stand out from the crowd and reach new levels of impact, influence and success.
