Session: A Tactical Approach to Finding Practical Purpose
Ever find yourself struggling to understand why you take on particular clients, projects, or initiatives? It's easy to say yes to a million things, but it's also easy to lose sight of how those things bring practical purpose to your life. In this session, I'll share a simple framework for evaluating whether or not something is worth investing your time, energy and heart into.
- A practical, super simple 4-step framework on deciding how to spend your time, energy, and passion professionally (and personally).
- Less guilt about saying no to things that don’t pass the framework test.
- Confidence that what you say yes to will indeed serve a purpose and in turn help fill your cup.
Lauren is a Chicago-based Partner at Credera, and leads the Experience Design Practice nationally. For over 20 years, she has built and led high-performing teams to deliver engaging brand experiences by unlocking the power of human-centric design. She believes the best experiences deliver uncommonly delightful moments by connecting with people through insight, emotion and elegant design. Her experience spans a wide range of industries—healthcare, financial, hospitality and CPG. An entrepreneur at heart, Lauren co-founded the design and technology agency MERGE in 2003 and grew the company through to a successful acquisition in 2017. Lauren holds a BFA in Visual Communications s from WashU in St. Louis. She’s a member of CHIEF and heavily involved in Credera’s Women’s Network. She’s an avid runner and cook, plays competitive platform tennis (paddle), and loves spending time with her husband and two kids, friends, and extended family.