Session: How marketers can capture $27 trillion in assets
Generation D (the digital generation) represents $27 trillion in assets with 75 million consumers. They believe what they buy represents their beliefs and rely on data to make decisions (e.g., ratings and reviews). Lauren Vaccarello, CMO of data integration company Talend, will explain how marketers can hit the sweet spot of combining data and cultural/social beliefs in their campaigns to capture Gen D.
- Using transparency to gain trust
- Scaling data to create a more personalized experience
- Launching campaigns focused on social issues this audience cares about
- How Talend helps companies like Domino’s, L’Oreal and Tape-a-l'oeil use data to market for social good
Lauren Vaccarello is the CMO of Talend. She has a lengthy track record of accelerating revenue growth at some of Silicon Valley’s fastest-growing SaaS companies through modern digital marketing, branding, and demand generation programs. Previously, she served as Vice President of Marketing at Box and has also held executive roles at AdRoll and Salesforce.