Leslie
Carruthers
Founder & President at The Search Guru, Inc.
"AI & SEO: How Search Engines Evolve & What to Do"
"AI & SEO: How Search Engines Evolve & What to Do"
Fri May 15 - 1:30 PM EDT/New York (See in local time)
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05/15/2026 1:30 PM
05/15/2026 02:10 PM
America/New_York
#WTGC2026
"AI & SEO: How Search Engines Evolve & What to Do"
#WTGC2026
"AI & SEO: How Search Engines Evolve & What to Do"
https://www.womentech.net/ringcentral
https://www.womentech.net/ringcentral
"AI & SEO: How Search Engines Evolve & What to Do"
"AI & SEO: How Search Engines Evolve & What to Do"
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Session: AI & SEO: How Search Engines Evolve & What to Do
SEO is no longer just about Google. With AI search assistants, TikTok as a search engine, and Google’s $75B bet on AI, the rules of visibility have changed - fast. This session, led by digital marketing expert Leslie Carruthers, breaks down what’s really happening to search in 2025. You’ll explore how AI is changing how content is found, how to optimize for platforms beyond Google, and how to protect your brand’s credibility in an ocean of AI-generated sameness. Women in tech are uniquely positioned to lead this next evolution - because visibility, authority, and innovation are no longer optional.Key Takeaways
- Search is evolving - fast. Understand how AI assistants are stealing traffic from Google - and how to respond.
- Master Generative Engine Optimization (GEO). Learn how to optimize your content for AI-driven search outputs, not just search results.
- Protect your credibility. Cut through the AI content noise with trust signals, human insight, and ethical content strategy.
- Stay visible in an AI-first world. Get a future-ready framework for search success across platforms, formats, and AI ecosystems.
Bio
Leslie Carruthers is the founder and president of The Search Guru, a digital marketing agency helping B2B enterprises drive measurable growth. With over 25 years of experience, she is a recognized expert in AI-driven marketing, SEO, and conversion optimization. A graduate of Ohio University’s E.W. Scripps School of Journalism, Leslie has trained and consulted for startups to Fortune 500 companies, specializing in complex sales cycles and data-driven strategies.Named a Top 50 Content Marketing Influencer (2018) and one of the Top Women in SEO (2012), Leslie speaks regularly at major industry events including MAICON, Content Marketing World, SMX, and eTail. She blends deep technical expertise with leadership insight, empowering marketing teams to adapt, grow, and thrive in rapidly evolving digital environments.
