Session: The Rise And Evolution Of FinTech Post-Covid
The inception of a new industry reveals how the world is constantly evolving to keep up with the times. Financial Technology, or fintech, disrupts the traditional methods of the financial sector, challenging corporate giants that once dominated the mainstream. This revolutionary movement paved the path for innovations that seemed impossible decades ago, but here we are, bearing witness to many breakthroughs that are making our lives easier. Even before the pandemic, fintech was becoming part of our daily life. It added flexibility to our financial ecosystem that impacted how we budget and bank, shop and dine, trade and invest and pay bills. Without it, we might still be waiting in line for days or weeks to have our financial transactions processed, hampering our efficiency. For the past four years, I've collaborated with different fintech companies as an investor and strategist to help them navigate the new digital marketplace and boost their reputation. Working closely with them entailed an in-depth look at how they dealt with challenges, especially after the pandemic changed the business landscape. During Covid-19, the fintech industry evolved massively to meet people's banking needs while they stayed safe in their homes.
- With an estimated global market value of $5 trillion and experts anticipating growth abve 23% for the next five years, it's becoming clear that the pandemic proved beneficial to the success of fintech and even accelerated its development.
- Despite concerns of cryptocurrency being risky and volatile, more and more crypto buyers continue to emerge, prompting the financial industry to adapt.
- Undoubtedly, fintech’s most significant impact on financial services traces back to the ledger technology that made cryptocurrency a blockbuster.
Liana Zavo's strong suit is digital storytelling and personal brand development. As a PR maven and expert, Zavo helps establish professionals, entrepreneurs, business owners, and social impact brands as authorities in their niche. As a business influencer and branding expert, Zavo develops a strong and consistent online brand reputation and personal brand that gains customers' trust. By controlling the narrative online, Liana knows exactly how to position her clients as the authority. Zavo's talented team helps achieve clients' compelling press campaigns, brand and content strategy to create strong brand awareness. By creating social media presence with the right amount of editorial content, interviews, and podcast placement we attract the necessary target market and close more deals.
As the successful CEO and founder of ZavoMedia PR Group headquartered in New York City, Liana is responsible for designing PR campaigns and personal brand strategies to drive growth and for helping leaders navigate complexity with confidence and clarity of thought.
She has harnessed more than 10 years of experience as a renowned digital storyteller and PR expert through executive leadership, consulting work, keynoting, and thought leadership.
Liana has spoken at summits, C-Suite conferences, and she has launched her successful business podcast What Makes A Woman for aspiring female entrepreneurs.