Session: Why You Need Cross-Functional Product/Marketing Strategy ... And How To Actually Do It
Early, cross-functional strategy between product & marketing helps reduce friction, increase autonomy, and improve outcomes across all functions. We'll look at case studies of the impact of having and not having strategic alignment, and more importantly talk through the strategy pyramid and how specifically you can use that framework to develop and communicate a cross-functional strategy that works.
- You'll come away with a repeatable strategic framework you can apply
- You'll learn how specifying each element of the framework impacts the others and provides clarity to your team/s
- You'll understand how to create a compelling narrative around the strategy that empowers teams as it aligns them
Lisa Schneider is a fractional CPO and product strategy consultant. She works with founders and CEOs to deliver product strategy and process that align with business goals to unlock roadblocks and drive scale. She is also a co-founder and CPO for the fintech startup Cingo, which will bridge the gap between people’s estate plan and the actual execution — saving them time, money, and stress at an exceptionally difficult time.
Lisa has over 15 years of product leadership experience and success driving product innovation and cross-functional product and growth strategies, including at Merriam-Webster where she used start-up principles to build a product organization, pivot the company to digital-first efforts, and launch new products and platforms that created three successive “highest ever” years for audience and revenue.
An English major and avid bookworm, Lisa’s background finding patterns in stories helps her find stories in data. She thinks exercise is the magic bullet, is opposed to dark patterns, and believes in good business decisions delivered with empathy.