Session: Balancing Leadership and Technical Expertise in the AI Era
This session explores how to navigate this dual role effectively, addressing the demands of understanding complex AI technologies while guiding teams toward innovation and success. Drawing from real-world experiences, participants will learn how to foster collaboration between technical and non-technical teams, make data-informed decisions, and maintain ethical oversight in AI implementations.
Bio
Liz Ryan, Vice President of Operations & Marketing, Bloomfilter
She has over 20 years of experience developing & delivering solutions with marketing technology platforms. She is certified as a Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant and Salesforce Marketing Cloud Admin. As a data-driven marketing technologist, she is passionate about mapping digital marketing initiatives to business outcomes.
Prior to joining Bloomfitler, Liz worked as Principal at Slalom Consulting, VP Email and Product at Hansa Marketing Services after selling her boutique email marketing firm, Relish Tray Media in 2018.