Lori
Edwards
Director of Product at Niche
"Just a LINK Away: How Product Leaders Build Thriving Teams"
"Just a LINK Away: How Product Leaders Build Thriving Teams"
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Session: Just a LINK Away: How Product Leaders Build Thriving Teams
As mid-career product managers, we’re often caught between execution and strategy, individual contribution and people leadership. Whether you manage a team directly or influence one cross-functionally, the ability to build trust and foster a strong team culture is critical to success. In this energizing and actionable session, Lori shares her LINK framework—Listen, Initiate, Nurture, and Kudos—as a guide for becoming the kind of leader teams want to follow. You’ll learn how to strengthen collaboration, increase motivation, and create a sense of belonging that drives results—whether your team is remote, hybrid, or in-person. Walk away with fresh tools, relatable stories, and a few laughs—because let’s be honest, we could all use those too.Key Takeaways
- A simple leadership framework (LINK) you can start using immediately to foster stronger communication, deeper trust, and better team performance—regardless of work environment.
- Tactical ways to elevate your leadership presence as a mid-career PM, even if you’re not in a formal management role.
- Creative, low-effort strategies to boost morale and connection across cross-functional teams without adding more meetings to everyone’s calendar.
Bio
I'm Lori, a modern day product wrangler and Director of Product. I have 10 years of experience wrangling products and teams in fast-paced, high-growth environments. I thrive when leading complex product challenges, orchestrating cross-functional teams, and driving innovative solutions that scale. At Niche, I’m focused on shaping the future of education enrollment solutions while steering my team through new opportunities and constantly evolving challenges. Outside of work, I'm always exploring new things and pushing my own boundaries—whether that means navigating a new product strategy or embarking on an exciting adventure.Lastly, as a founder of the Women In Product Toastmasters club, I love helping others embrace the unknown and take risks, just as I do every day.