Session: The future of digital advertising
Bye-bye cookies, hello anonymity! Digital advertising is changing to protect the user’s identity: Growing data privacy regulation, the demise of the cookie and the recent news that Google will not support additional user tracking, has sent shockwaves through an industry that has relied heavily on 3rd party data to make the most of their advertising budgets and get the right message, to the right user at the right time.
But was it ever ‘right’? This talk looks behind the tech to uncover the real impact for advertisers and users – and the opportunities: Perhaps this is in fact advertising’s golden moment? A chance to reclaim context and a more multi-dimensional, considered and empathetic dialogue between brands and consumers…
- Changes are a good thing
- The end of cookies is a good opportunity to rebuild the consumers trust
- Testing and learning are the biggest allies
Marie Comarmond is Performance Director at Wavemaker, a top five global media agency network under WPP. After a career that over the last 10+ years has seen Marie gain experience in digital marketing in Mauritius, Paris and Dubai, she joined Wavemaker’s global headquarter in London where she works on creating growth for advertisers like Huawei and Mondelez and is part of the agency’s global performance specialist unit. Before joining Wavemaker, Marie worked for Microsoft, Publicis and GroupM Middle East, creating digital transformation for brands like Richemont, Mars, Adidas, Sony PlayStation Movenpick, Pandora, Mercedes and Huawei.