Session: Thriving on the edge: Entrepreneurship and Risk
The odds are still not favourable for women aiming at leadership positions in the tech industry, especially for female tech entrepreneurs. Only ~5% of tech start-ups are owned by women. The question we are asking ourselves is Why? And what can we do about it? One of the keys here is risk.
Research has shown that men and women can have different perceptions of risk, women more likely to avoid risks and prioritize safety and stability in their decision-making. Entrepreurship is neither easy nor risk free, and many tech start-ups fail within a few years. But while a degree of risk is unavoidable, entrepreneurship is not a gamble. Successful entrepreneurs know when and how to take risks.
Risk taking is not a trait, is a process. This means that it can be learned.
The comfort-stretch-panic-model (CSP) adapted to entrepreneurship with the thresholds influenced by three unique factors. An original framework that can help to move from comfort zone into the largest possible stretch zone, evaluating and reducing risk, making decisions in uncertain situations and continuously monitoring and adjusting progresses.
Learn from a real business case in the EdTech sector, the steps we took when facing one of the most critical phases, that of the survival of the company. How, by applying this framework, you can eliminate key controllable risks from the business.
Risk is an integral part of entrepreneurship, but failure does not need to be part of your journey.
- Successful entrepreneurs are calculated risk-takers.
- Risk taking is not a trait, is a process. That means that it can be learned.
- You can influence the key components of risk.
- Do not compare, each journey is unique.
- Risk is an integral part of entrepreneurship, but failure does not need to be part of your journey.
Marina Tognetti is the founder and CEO of mYngle, the global quality online learning platform, amongst the first global players to deliver one-on-one live tutoring over the net.
She lived and worked in different countries, and before mYngle, had a successful career focused on strategy & marketing- Procter & Gamble, Sara Lee, The Boston Consulting Group, eBay; and an INSEAD MBA.
Marina is regularly presenting at international conferences on women leadership & entrepreneurship and received numerous awards and recognitions for her contributions as woman in tech, amongst which 50 Most Inspiring Women Tech Leaders in Europe and Top 100 Women in Tech in Europe.